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Visual language & brand voice

Sharp eyes. Clear evidence.

ArtemisKit’s visual and verbal identity is built for people who inspect how AI behaves. The original logo, orange, charcoal and warm-white palette remain. The new website language pairs editorial clarity with the precision of an engineering notebook, while the voice stays observant, useful and honest about what the evidence establishes.

The identity

Personality: a sharp-eyed builder. Observant, technically grounded, approachable, quietly opinionated and occasionally dryly funny. Serious about the work; comfortable saying “we do not know yet.”

Positioning: the open-source AI assurance toolkit for testing models and agents against the work they need to do.

Attribution: “An open-source project by Vorbtech Innovative Solutions.” Keep the toolkit’s developer voice distinct from VIS service proposals.

The palette

Orange#FF7A18
Charcoal#0D1115
Warm white#F5F3EC

Use dark text on orange. Use a darker orange text token on light backgrounds for readable links. Never recolour the official logo to match an interface token; preserve the supplied asset.

Typography and composition

Geist for headings and body copy. Geist Mono for actual code, concise metadata and technical notation. Large, deliberate headings; useful labels; thin rules; generous breathing room. Dense information belongs in well-labelled tables and evidence panels.

Our visual grammar

  • Proof Gate: clipped-corner frames around a requirement, terminal or evidence. Supplemental artwork, never a replacement logo.
  • Trace Ribbon: an orange stepped path for editorial connections. It must not imply measured growth.
  • Owl Inspector: the approved geometric owl, used to clarify a lesson or edge case. Preserve canonical references, face, proportions and palette.
  • Evidence panel: scope, requirement, observation and limitation remain distinct. Label examples beside the example.

How we sound

ContextToneExample
HomepageClear and directYour AI has a job. Test it for that job.
DocumentationPatient and exactInstall Bun before running the CLI. npm installs the package; Bun executes it.
FindingNeutral and boundedThe task failed this criterion. The execution record is available for review.
Missing evidenceHonest and usefulThe measurement is unavailable. It is excluded from the success rate.
CommunityWarm and practicalFound the awkward case? Bring a small reproduction.

Claims have to earn their place

No invented results, testimonials, customer logos, universal safety claims or legal-certification badges. Distinguish available features from planned work. ArtemisKit and Loki stay separate. Humour should come from a familiar engineering frustration, never from mocking the reader.

Use the official assets

Preserve proportions, colours and clear space. Do not obscure or crop essential logo details. The full implementation guide is maintained alongside the website source.